Working 4 Families Worldwide

Children's Activity Association Founding Member What's On 4 Awards

Well, hello there!

A Warm Welcome to What's On 4

Our Big News 

2016 was a very special year for us as we celebrate a decade of What's On 4.  Thank you to the What's On 4 team, our fantastic franchisees and our customers who have made this possible!

Design, technology and innovation have always been an important part of our business and we are delighted to stengthen and embed our expertise in this area by welcoming Toby Stephenson and Mike Peacock of TRS Design Agency as non-executive directors of What's On 4.  As you will expect, there will be lots of new and exciting things happening during 2017!


What's On 4 is delighted to be a fellowship member of the Children's Activities Association alongside many of the leading children's activities providers and experts in the UK.  

We are proud to take a leading role in giving parents, schools and nurseries peace of mind when choosing an activity for their children, raising standards and bring children's activities professionals together to collaborate and grow.


A Quick Intro

Our online activities guides have been around since 2006 and we have dedicated more than a decade to bring information and inspiration to parents in the UK and also Australia. 

So much so that we led the team that founded the Children's Activities Association to introduce independent standards across all organised children's activities in the UK.

Our small team is built on flexible working and we also bring this to parents in the UK and Australia with our mumandworking flexible working guides.

Please contact us if you are interested in our story, working for us or partnering with us.  

Our Brands



What's On 4 Little Ones ?

Activities & classes for babies and pre-schoolers!

What's On 4 School Kids ?

Groups & clubs for children aged 5 to 12 years!

What's On 4 Kids Parties ?

  Entertainment, goods & other services for parties!!


Flexible job and business opportunities for parents plus support and advice from experts.!


BabyExpo Baby Show 

Bringing the best baby, toddler & pre-schooler products and activities to your region.






Our worldwide websites...


We're very proud winners of...

Recognised Leaders in Recruitment - UK & Most Inspirational Employment Services Team 2017
Best Awards Team 2017 Bronze in the National Awards Awards
Service Business Silver Winner at Ausmumpreneur Awards 2016
Entrepreneur of the Year 2016 from Pitman Training
Winner Practical Parenting magazine (Australia) Mumpreneur of the Year 2012
Winner Emerging Business at Ausmumpreneur Awards 2012
Best New Business Idea at EDBS Celebration of Enterprise 2011 (for What's On 4 Me?)
Entrepreneur of the Year at Inspire11
E-Business of the Year at Inspire10
Best Brand at EDBS Celebration of Enterprise 2010 (for What's On 4 Me?)
HWWBA Womanpreneur of the Year 2010
Practical Parenting Magazine's Business Parent of the Year 2007
E-Business of the Year at Inspire07
Hantsweb Awards 2007