Working 4 Families Worldwide

Children's Activity Association Founding Member What's On 4 Awards

Well, hello there!

A Warm Welcome to What's On 4

Our Big News 

We are 10!  Yes, 2016 is a very special year for us as we celebrate a decade of What's On 4.  From one website in a small corner of the UK we have grown worldwide.  Thank you to the What's On 4 team, our fantastic franchisees and our customers across the globe who have made this possible!

And we're thrilled that Sam WIlloughby, Founder and Managing Director of What's On 4, has been awarded the Pitman SuperAchievers Entrepreneur of the Year 2016 title.  Even more special to have this win in our special 10th year.  Thank you to everyone who voted for Sam.

And not to be outdone, our Australian franchisee, Elise Easdown scooped the silver award in the Service Business category at the Ausmumpreneur awards. 

Thank you to everyone who voted and a huge congratulations to Elise and the Australia What's On 4 Junior awards team for demonstrating that service excellence is a priority for What's On 4.

That's a total of 12 business awards for What's On 4 - we must be doing something right!

What's On 4 is delighted to be a founding member of the Children's Activities Association alongside many of the leading children's activities providers and experts in the UK.  

We are proud to take a leading role in giving parents peace of mind when choosing an activity for their children.


A Quick Intro

We help families all over the world with our multi-award winning online guides and events

What's On 4 has 34 websites in 5 countries across the world!

We are a small team in the UK, and through our worldwide network of dedicated Expert franchisees and their teams, we are growing rapidly with out latest franchises launched in Ecuador, Australia and Spain.

Please contact us if you are interested in our story, our UK business opportunities,  working for us or partnering with us.  

Our Brands



What's On 4 Little Ones ?

Activities & classes for babies and pre-schoolers!

What's On 4 School Kids ?

Groups & clubs for children aged 5 to 12 years!

What's On 4 Kids Parties ?

  Entertainment, goods & other services for parties!!

What's On 4 Me ?

Information on local clubs, groups, classes and activities as well as inspiring content.!


Flexible job and business opportunities for parents plus support and advice from experts.!


BabyExpo Baby Show 

Bringing the best baby, toddler & pre-schooler products and activities to your region.




Our worldwide websites...


We're very proud winners of...

Service Business Silver Winner at Ausmumpreneur Awards 2016
Entrepreneur of the Year 2016 from Pitman Training
Winner Practical Parenting magazine (Australia) Mumpreneur of the Year 2012
Winner Emerging Business at Ausmumpreneur Awards 2012
Best New Business Idea at EDBS Celebration of Enterprise 2011 (for What's On 4 Me?)
Entrepreneur of the Year at Inspire11
E-Business of the Year at Inspire10
Best Brand at EDBS Celebration of Enterprise 2010 (for What's On 4 Me?)
HWWBA Womanpreneur of the Year 2010
Practical Parenting Magazine's Business Parent of the Year 2007
E-Business of the Year at Inspire07
Hantsweb Awards 2007