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Since 2006, we've given parents easy access to information, advice and help that supports and enhances family life. 

We work with hundreds of like-minded businesses that provide products, services and employment to parents in the UK.

We are founded on traditional values and we never stop evolving and innovating to be the best we can be.

Please explore these pages to find out how we do this and the people that make it possible.

A Quick Intro to What's On 4

What's On 4 Kids

What's On 4 Kids online activities guides have helped families since 2006 and we have dedicated more than a decade to bring information and inspiration to parents in the UK and Australia

The What's On 4 Kids awards recognise the best classes and clubs and the inspiring professionals leading them.  We have presented 100s of awards all voted for by the parents and carers.

In 2014 we led the team of children's activities providers and experts that founded the Children's Activities Association to introduce the first independent standards across all organised children's activities in the UK - and we continue to have a key influencing role.

What's On 4 is firmly established as the friend and support for families and for children's activities professionals when it comes to safe and high quality children's activities across the UK and Australia.


Our small team is built on flexible working and we also help 1000s of other parents achieve this too with our flexible working guide mumandworking.

We showcase the employment and business opportunities that help Mums and Dads achieve a better balance between career and family life.

The mumandworking awards recognise companies that fly the flag for flexible working across the UK and demonstrate the many advantage for business and employees.

And most recently, the mumandworking academy gives parents direct access to experts to inspire and motivate them alongside practical help.

What's On 4 AR

What's On 4 AR is the first time that augmented reality has been easy and affordable for the children's activities providers and other SMEs that we work with.

Now our customers can make all their marketing interactive by seamlessly linking their printed materials to their virtual media.

This opens up a world of possibilities for them to reach new customers and interact with existing ones in a fun and vibrant way.

This is a new and exciting area of marketing that we are proud to be at the forefront of.

Find out more about what What's On 4 AR can do for you!

What's On 4
Little Ones?

Thousands of local classes, clubs and activities for babies, toddlers and pre-schoolers.

Make your choice of the many amazing experiences to enjoy with your children.

What's On 4
School Kids?

Groups, events and more for older children to compliment and support everything they do at school.

They're more independent as they try cool activities.

What's On 4
Kids Parties?

Entertainers, venues and everything else needed for your special event whatever the occasion or theme.

Plenty of ideas and advice for Mums and Dads to make this a day to remember.


Flexible working and business opportunities across the UK  with support and advice from experts.

Looking for a career change or been out of the workplace?  We can help.

Our Big News

Design, technology and innovation have always been an important part of our business and we are delighted to strengthen and embed our expertise in this area by welcoming Toby Stephenson and Mike Peacock of TRS Design Agency as non-executive directors of What's On 4. As you will expect, there will be lots of new and exciting things happening during 2017! More news

Peace of Mind

What's On 4 is delighted to be a Founding Member of the Children's Activities Association alongside many of the leading children's activities providers and experts in the UK.

We are proud to take a leading role in giving parents, schools and nurseries peace of mind when choosing an activity for their children, raising standards and bring children's activities professionals together to collaborate and grow.

Award Winners

Over the last 10+ years we've won over 12 awards and been nominated for many more. Here's a handful of our proud wins...

  • Most Inspirational Employment Services Team 2017

    Recognised Leaders in Recruitment

  • Best Awards Team Bronze 2017

    Nationals Awards Awards

  • Service Business Silver Winner 2016

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2016

    Pitman Training

  • Mumpreneur of the Year 2012

    Practical Parenting magazine (Australia)

  • Emerging Business 2012

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2011


  • E-Business of the Year 2010


  • Womanpreneur of the Year 2010


  • Business Parent of the Year 2007

    Practical Parenting Magazine

  • E-Business of the Year 2007


  • Special Interest Website of the Year 2007