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Since 2006, we've given parents easy access to information, advice and help that supports and enhances family life. 

We work with hundreds of like-minded businesses that provide products, services and employment to parents in the UK.

We are founded on traditional values and we never stop evolving and innovating to be the best we can be.

Please explore these pages to find out how we do this and the people that make it possible.

A Quick Intro to What's On 4

What's On 4 Kids

What's On 4 Kids online activities guides have helped families since 2006 and we have dedicated more than a decade to bring information and inspiration to parents in the UK. 

The What's On 4 Kids awards recognise the best classes and clubs and the inspiring professionals leading them.  We have presented 100s of awards all voted for by the parents and carers.

In 2014 we led the team of children's activities providers and experts that founded the Children's Activities Association to introduce the first independent standards across all organised children's activities in the UK - and we continue to have a key influencing role.

What's On 4 Kids is firmly established as the friend and help for families when it comes to safe and high quality children's activities across the UK and a leader and influencer in the exciting children's activities sector that we are proud to support.

Children's Activities Week

A nationwide celebration, showcase and promotion of the many benefits of the thousands of children's activities, clubs and classes running across the UK every week.

In 2019, a massive £130,000 was raised for Caudwell Children and the Children's Activities Association by more than 80,000 children taking part at the #WatchMeFly themed challenges at over 9000 classes and groups.  How amazing and thank you so much to everyone that took part!

Ambassadors Dick and Dom also joined in the fun of Children's Activities Week 2019 alongside headline sponsors Morton Michel and we are looking forward to an even bigger campaign and even more fun in 2020! 

Find out more at

business huddle - 11th October 2019

Join hundreds of like-minded children's activities professionals for an informal but informative afternoon event dedicated to the opportunities and challenges of our sector.  Come away with knowledge and inspiration to boost your children's activities business.

Connect with a wealth of influencers, champions and stakeholders within the children’s activities sector including founders of SMEs, start-ups and growing businesses, franchisors of national and international networks,  franchisees and business managers,  activity leaders and teachers,  industry experts,  owners and directors of national and international brands and businesses aligned to and supporting this energetic, fast-developing sector.

For more information, the programme, speaker line-up and to book your tickets click here


Our small team is built on flexible working and we also help 1000s of other parents achieve this too with our flexible working guide mumandworking.

We showcase the employment and business opportunities that help Mums and Dads achieve a better balance between career and family life.

The mumandworking awards recognise companies that fly the flag for flexible working across the UK and demonstrate the many advantage for business and employees.

And most recently, the mumandworking academy gives parents direct access to experts to inspire and motivate them alongside practical help.

What's On 4

Thousands of local classes, clubs and activities for kids across the UK.

Make your choice of the many amazing experiences to enjoy with your children.

What's On 4
Kids Parties?

Entertainers, venues and everything else needed for your special event whatever the occasion or theme.

Plenty of ideas and advice for Mums and Dads to make this a day to remember.


Flexible working and business opportunities across the UK  with support and advice from experts.

Looking for a career change or been out of the workplace?  We can help.

Our Big News

Design, technology and innovation have always been an important part of our business and we are delighted to strengthen and embed our expertise in this area by welcoming Toby Stephenson and Mike Peacock of TRS Design Agency as non-executive directors of What's On 4. As you will expect, there will be lots of new and exciting things happening this year! More news

Peace of Mind

What's On 4 is delighted to be a Founding Member of the Children's Activities Association alongside many of the leading children's activities providers and experts in the UK.

We are proud to take a leading role in giving parents, schools and nurseries peace of mind when choosing an activity for their children, raising standards and bring children's activities professionals together to collaborate and grow.

Award Winners

Over the last 10+ years we've won over 12 awards and been nominated for many more. Here's a handful of our proud wins...

  • Most Inspirational Employment Services Team 2017

    Recognised Leaders in Recruitment

  • Best Awards Team Bronze 2017

    Nationals Awards Awards

  • Service Business Silver Winner 2016

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2016

    Pitman Training

  • Mumpreneur of the Year 2012

    Practical Parenting magazine (Australia)

  • Emerging Business 2012

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2011


  • E-Business of the Year 2010


  • Womanpreneur of the Year 2010


  • Business Parent of the Year 2007

    Practical Parenting Magazine

  • E-Business of the Year 2007


  • Special Interest Website of the Year 2007