Our lovely people!


Hi, we're Sam Willoughby and Suzanne Borrell, founders of multi-award winning What's On 4.

We're both Mums with young families that have built a business to give us and our whole team a better balance between work and family life.  Flexibility is important but we also want to make sure we love the time we spend working so having fun,  our sense of purpose and our achievements are a vital part of the mix.

Millions of parents have used our websites to help them with family life and over 20,000 have attended our live events too.  We work with 100s of parent-led businesses and we are proud that our vision is helping them and their customers too.

Just shows what is possible with a good idea, hard work and determination. And we have 12 shiny business awards so we are doing something right!


Making a big difference

Did you know that most organised children's activities have no specific regulations?

Most parents are shocked to find this out and so were we.

So much so that in 2014, Sam Willoughby brought together a Founding Team of children's activities providers and experts to launch the not-for-profit Children's Activities Association to put in place the first independent standards for all children's activities and much more to help parents, schools and nurseries across the UK. 

The whole What's On 4 team play their part in the success of the CAA and we are all very proud to be making a positive difference to so many.

To find out more visit www.childrensactivitiesasssociation.org


Our Non-Executive Directors

Diverse backgrounds - even more lovely people

In 2014 we were delighted to announce the appointment of Mike Dodd as non-executive chairman to join the fast-expanding What's On 4 team. Mike has extensive experience in the financial services industry, specialising in the supplying new technologies to the insurance industry and has a strong marketing background.

In 2016, Debbie Bird joined us. Debbie is a professional editor focusing on lifestyle, health and parenting and has worked within the baby and child industry for more than 2 decades.

And in 2017, we welcomed Toby Stephenson and Mike Peacock of TRS Design Agency to the What's On 4 Board to strengthen and embed our design, technology and innovation skills and experience.

 

Mike Dodd
Debbie Bird
Toby Stephenson
Mike Peacock

 

We are so excited to attract experience and skills into our business to expand What's On 4 even further!

The Fabulous Team

(also very lovely!)

Hi I'm Zena - What's On 4 Franchise Manager and Editorial Promotions, Digital, Content Manager

I joined What's On 4 back in 2006 when it was just one website. I look after our fantastic websites and digital communications.

I also support our What's On 4 franchisees in Australia and the UK! I make sure that they have everything they need to keep the business buzzing!

Hi, I'm Mel, Sales Manager, I'm responsible for key account sales across What's On 4 and our sales team. I love working with our customers to help them grow their businesses and working with our own team on all the new projects we have.

I work at home and have full flexiblity as well as a challenging and interesting job. It's never dull at What's On 4!

Hi I'm Kristy, I'm one of the Customer Account Managers. I have two children, William aged 15 who is Autistic and Catherine aged 13. As an army wife who moves every 2 years I have a vast understanding of the need for flexible working, especially around childcare, and the need for parents to feel welcome within the company they work for.

I love learning about the views of the fantastic companies who advertise with us and their commitment to helping parents achieve a flexible working role.

Hi, I'm Nicki and I'm a Customer Account Manager too. I have 1 child Jacob who is 11 years old. Trying to juggle home life and work can be tough, but What's On 4 has made it possible to get the balance just right and to have the best of both worlds.

I like cooking, aqua aerobics and being with my family. Uniquely I can pat my head my head and rub my tummy whilst singing the national anthem!