News, Views
and More

Just a taster of what we get up to below!  Please contact us for more information.

Newer News

The last What's On 4 Kids Awards took place on 3rd October 2018 with new Headline Sponsor Morton Michel - the UK's leading childcare insurance specialist. NatWest graciously hosted the event once again at their prestigious Bishopsgate HQ with celebrated presenter and TV host Lucy Piper.

2018 saw hundreds of nominees keen to get through to the final stages, a massive 70,000 votes from parents and carers across the country and 26 different awards ranging from Best New Activity and Best Pre/Postnatal Class to Industry Champion and Lifetime Achievement.

Over 200 delegates attended the live event along with VIPs, representatives from the press, sponsors and supporters. The event launched with a bang as the West End Kids ‘flashmobbed’ their way into proceedings with a fabulous rendition of ‘I Need a Hero’- reflecting the impact teachers and class leaders can have on shaping the lives of children and young people.

Special guests from the world of children’s TV Dick and Dom amused and entertained the audience as well as announcing the winners in the highly prized ‘Regional Activity Leaders of the Year’ categories.

Dick and Dom were also centre stage during the launch of Children’s Activities Week 2019 which will next year be sponsored by Morton Michel!  After the success of Children's Activities Week 2018, VIP guests from Caudwell Children and launch host Jonathan Bremner (Actor, Model, Singer and Musician as seen on the X Factor) updated attendees on all the exciting developments regarding next year’s event which will be held from 13th to 17th May 2019.

Older news

We're thrilled that Sam Willoughby, Founder and Managing Director of What's On 4, was awarded the Pitman SuperAchievers Entrepreneur of the Year 2016 title. 

Judges specifically highlighted Sam's pivotal role in the CAA saying:

“...her ‘value’ was bigger than just herself and her own business.  She is actively putting something back into the welfare of children as a whole.  She has taken a global and broader view on what she aspires to do and will touch many lives doing this."

And this brings our total number awards to....12!  We must be doing something right :)

Award Winners

Over the last 10+ years we've won over 12 awards and been nominated for many more. Here's a handful of our proud wins...

  • Most Inspirational Employment Services Team 2017

    Recognised Leaders in Recruitment

  • Best Awards Team Bronze 2017

    Nationals Awards Awards

  • Service Business Silver Winner 2016

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2016

    Pitman Training

  • Mumpreneur of the Year 2012

    Practical Parenting magazine (Australia)

  • Emerging Business 2012

    Ausmumpreneur Awards

  • Entrepreneur of the Year 2011


  • E-Business of the Year 2010


  • Womanpreneur of the Year 2010


  • Business Parent of the Year 2007

    Practical Parenting Magazine

  • E-Business of the Year 2007


  • Special Interest Website of the Year 2007